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數(shù)字化外貿(mào)綜合營銷決策平臺(tái)
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又到外貿(mào)淡季了,但即使淡季,也不是完全沒有商機(jī),其實(shí)對(duì)于做業(yè)務(wù)的來說,努力就是旺季,不努力永遠(yuǎn)都是淡季。那么淡季怎么開發(fā)外貿(mào)客戶呢?
1、確認(rèn)客戶的休假時(shí)間:為了能夠更好地安排工作,也為了避免打擾到客戶,給客戶留下不好的印象。外貿(mào)人最好提前向客戶確認(rèn)休假時(shí)長(zhǎng),什么時(shí)候開始,什么時(shí)候結(jié)束。2、提前安排好手頭的工作:在客戶休假前,就把手頭上正在生產(chǎn)的訂單、出貨細(xì)節(jié)跟客人一一確認(rèn)。否則客人遠(yuǎn)離本國去休假時(shí),可能不會(huì)接聽 工作電話,也不會(huì)回復(fù)工作郵件,到時(shí)候找不到人,會(huì)耽誤生產(chǎn)和發(fā)貨。
3、留下客戶緊急聯(lián)系方式:如果可以,請(qǐng)嘗試讓客人留下隨時(shí)可以找到的聯(lián)系方式,因?yàn)樵谪浳锷a(chǎn)、訂單履行的過程中總是會(huì)出現(xiàn)這樣或那樣的意外事件,有時(shí)不得不與其親自確認(rèn)。
4、引導(dǎo)客戶休假前下單:如果客人沒下單,那么應(yīng)該說服他在度假前下單,這樣的話,等他度完假回來,生產(chǎn)也接近尾聲或是完成了。
5、給自己充電:如果淡季來臨之時(shí),實(shí)在閑得發(fā)慌,那也找些事情充實(shí)自己。比如有做亞馬遜等平臺(tái)的,多上傳一些產(chǎn)品,也可以完善產(chǎn)品信息。平時(shí)沒時(shí)間使用搜索軟件的,可以淡季的時(shí)候操作一下搜索軟件,每天多發(fā)一些郵件。OES營銷郵件,99%送達(dá)率,由服務(wù)器代發(fā),1000元可發(fā)送10萬封。
6、維護(hù)老客戶:遇到淡季,你就能體會(huì)到老客戶的珍貴了,特別是采購品種豐富的老客戶,在這段時(shí)間多問問他們的需求,肯定比干別的收獲多。
7、培養(yǎng)新客戶:7、8月份其實(shí)也是買家那邊比較閑的時(shí)候,這點(diǎn)可沒什么不好,至少他有時(shí)間跟你談?wù)労献髁?,要是一天到晚忙著出貨,你哪能找到交流的機(jī)會(huì)。
8、多開發(fā)其他國家:有很多國家是不放高溫假的,而且在南半球,比如巴西、智利、南非、澳大利亞等。
9、處理未解決事項(xiàng):將一些平時(shí)沒有時(shí)間處理的事情拿出來,在外貿(mào)淡季解決。
10、收集更多客戶信息:采集客戶資源,分析客戶來源,這樣才能更快更準(zhǔn)確的開發(fā)客戶,為你的企業(yè)帶來最大收益。
模板一:
Subject: Order Reminder: Place Your Order Before Your Vacation!Dear [Customer's Name],We hope this email finds you well. As we approach the summer months, we understand that many of our valued customers like to enjoy a well-deserved vacation. In light of this, we wanted to remind you to place your order with us before your upcoming vacation.(見信安好。隨著夏季的臨近,我們明白我們的許多尊貴客戶都喜歡享受一個(gè)當(dāng)之無愧的假期。鑒于此,我們想提醒您在即將到來的假期之前向我們下訂單。)
By placing your order now, you can ensure that your products will be ready for production or close to completion by the time you return. We have been working diligently to streamline our production processes, which allows us to deliver your orders in a timely manner.(如果現(xiàn)在下訂單,可以確保您的產(chǎn)品在您返回時(shí)準(zhǔn)備好生產(chǎn)或接近完成。我們一直在努力簡(jiǎn)化我們的生產(chǎn)流程,這使我們能夠及時(shí)交付您的訂單。)
We encourage you to take advantage of this opportunity to finalize your order and provide any additional details or specifications you may have. Our team is eager to assist you in meeting your requirements and delivering a high-quality product. We value your business and want to ensure your complete satisfaction.(我們鼓勵(lì)您利用這個(gè)機(jī)會(huì)來確定您的訂單,并提供您可能有的任何其他細(xì)節(jié)或規(guī)格。我們的團(tuán)隊(duì)渴望幫助您滿足您的要求,并提供高質(zhì)量的產(chǎn)品。我們重視您的業(yè)務(wù),并希望確保您完全滿意。)
Please feel free to reach out to us if you have any questions or concerns. We will be more than happy to provide any assistance you may need.(如果您有任何問題或疑慮,請(qǐng)隨時(shí)與我們聯(lián)系。我們將非常樂意為您提供所需的任何幫助。)
Thank you for your attention, and we look forward to serving you soon. Enjoy your vacation and return to find your order in progress!(感謝您的關(guān)注,我們期待盡快為您服務(wù)。享受你的假期,回來發(fā)現(xiàn)你的訂單正在進(jìn)行中!)
Best regards,
[Your Name]
[Your Company Name]
[Contact Information]
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模板二:
Subject:
Last Chance to Place Your Order Before Your Vacation!
Dear [Customer's Name],
As the vacation season approaches, we hope you are looking forward to your time off and the chance to relax. Before you leave, we wanted to remind you that if you haven't placed your order with us yet, now is the last chance to do so before your vacation!
(隨著假期的臨近,我們希望你期待著你的假期和放松的機(jī)會(huì)。在你離開之前,我們想提醒你,如果你還沒有向我們下訂單,現(xiàn)在是你假期前最后的機(jī)會(huì)了!)
By placing your order before your vacation, you can ensure that our production team will be close to completing your order upon your return. Our dedicated team has been working hard to meet our customers' demands and deliver high-quality products in a timely manner.
(通過在您休假之前下訂單,您可以確保我們的生產(chǎn)團(tuán)隊(duì)將在您返回時(shí)接近完成您的訂單。我們的專業(yè)團(tuán)隊(duì)一直在努力滿足客戶的需求,并及時(shí)提供高質(zhì)量的產(chǎn)品。)
We understand the importance of your order and want to assist you in any way we can. If you have any specific requirements or specifications, please let us know so that we can tailor our production process accordingly.
(我們深知您方訂單的重要性,并愿意盡我們所能幫助你方。如果您有任何具體的要求或規(guī)格,請(qǐng)讓我們知道,以便我們可以相應(yīng)地調(diào)整我們的生產(chǎn)過程。)
Don't miss this final opportunity to secure your order before your vacation. We value your business and want to ensure that you have a seamless experience with us.
(不要錯(cuò)過這最后的機(jī)會(huì),確保您的訂單在您的假期之前。我們重視您的業(yè)務(wù),并希望確保您與我們有一個(gè)無縫的體驗(yàn)。)
Should you have any questions or need further clarification, please feel free to contact us. We are here to assist you.
(如果您有任何疑問或需要進(jìn)一步澄清,請(qǐng)隨時(shí)與我們聯(lián)系。我們是來幫助你的。)
Thank you for your attention, and we wish you a wonderful vacation. We look forward to processing your order soon!
(謝謝您的關(guān)注,祝您假期愉快。我們期待盡快處理您的訂單!)
Best regards,
[Your Name]
[Your Company Name]
[Contact Information]
出發(fā)前記得在及時(shí)通訊上給客戶送祝福哦~~~另外,一旦客戶在社媒上更新了度假狀態(tài)及照片,別忘了點(diǎn)贊和留言,這都是聯(lián)絡(luò)感情的好時(shí)機(jī)哈~
1. Wishing you a fantastic vacation filled with joy, relaxation, and unforgettable memories!
(祝您度過一個(gè)充滿歡樂、放松和難忘回憶的美妙假期!)
2. May your vacation be filled with adventure, laughter, and endless happiness. Enjoy every moment!
(愿您的假期充滿冒險(xiǎn)、歡笑和無盡的幸福。享受每一刻!)
3. Sending warm wishes for a blissful vacation and a much-needed break from your busy routine. Enjoy and recharge!
(送上溫馨的祝福,祝您有一個(gè)幸福的假期,從繁忙的日常生活中休息一下。享受和充電!)
4. May your vacation be a perfect blend of tranquility and excitement. Have an amazing time wherever you go!
(愿您的假期是寧靜與興奮的完美結(jié)合。無論去哪里,都要玩得開心!)
5. Wishing you a vacation that is as beautiful and refreshing as you are. Enjoy every moment of your well-deserved break!
(祝您度過一個(gè)和您一樣美麗、清新的假期。享受您愜意的每一刻!)
6. May your vacation be a time to rejuvenate your mind, body, and soul. Enjoy the peace and serenity that comes with it!
(愿您的假期是一個(gè)安頓思想、身體和靈魂的時(shí)間。盡情享受此刻地和平與寧靜!)
7. Sending you wishes for a vacation filled with sunshine, laughter, and new experiences. Have a fabulous time!
(祝您度過一個(gè)充滿陽光、歡笑和新體驗(yàn)的假期。玩得愉快!)
8. Wishing you a vacation that is full of relaxation, adventure, and a lot of happiness. Have a wonderful time exploring new destinations!
(祝您度過一個(gè)充滿放松、冒險(xiǎn)和快樂的假期。祝您在探索新的目的地時(shí)玩得愉快!)
9. May your vacation be a time of exploration, discovery, and bliss. Enjoy every moment and create beautiful memories!
(愿您的假期充滿探索、發(fā)現(xiàn)和幸福。享受每一刻,創(chuàng)造美好的回憶!)
10. Sending you best wishes for a vacation filled with love, joy, and beautiful moments. Relax, unwind, and have an unforgettable break!
(祝您度過一個(gè)充滿愛、歡樂和美好時(shí)刻的假期。放松,放松,度過一個(gè)難忘的假期!)
1.利用公司現(xiàn)有的B2B平臺(tái),注冊(cè)新平臺(tái)
用谷歌趨勢(shì)和谷歌關(guān)鍵詞規(guī)劃工具選擇一些搜索量高的精準(zhǔn)關(guān)鍵詞,拓展一些長(zhǎng)尾詞;圍繞關(guān)鍵詞多發(fā)產(chǎn)品,寫好產(chǎn)品描述,多展現(xiàn)產(chǎn)品優(yōu)勢(shì),客戶會(huì)更有意向打開你的網(wǎng)站。也可以嘗試注冊(cè)一些免費(fèi)的網(wǎng)站:http://t.smartsousou.com/w/E9DD15,獲取更多詢盤。
2.利用郵件及社媒創(chuàng)建一些假日主題化內(nèi)容
引人入勝的節(jié)假日是郵件營銷和社媒營銷的重要節(jié)點(diǎn),營銷人員可以在假日季里發(fā)布一些激勵(lì)粉絲的內(nèi)容,創(chuàng)建一些主體化但不過于宣傳促銷信息的郵件更容易吸引用戶。
3.嘗試用海關(guān)數(shù)據(jù)開發(fā)客戶
趁著淡季單子不多可以去學(xué)習(xí)下怎么用海關(guān)數(shù)據(jù)找客戶,騰道海關(guān)數(shù)據(jù)支持全庫91個(gè)國家進(jìn)口數(shù)據(jù)查詢,同時(shí)也支持產(chǎn)品和hs編碼查詢進(jìn)口商;分析買家查詢客戶進(jìn)口商品的頻率,進(jìn)貨量和供應(yīng)商;查詢同行出口情況和同行客戶;挖掘買家關(guān)鍵人職位和郵箱。大家可以一邊找客戶聯(lián)系方式、一邊學(xué)著對(duì)數(shù)據(jù)進(jìn)行深度分析、學(xué)著研究客戶的采購行為,篩選出一些精準(zhǔn)目標(biāo)客戶。
第二步:點(diǎn)進(jìn)國家可以查看采購商列表
第三步:每家采購商都可以看到采購統(tǒng)計(jì):產(chǎn)品、金額、重量、數(shù)量等。
第四步:還可以看到是哪些同行在給他供貨,這個(gè)分析功能比較核心的,很多都很喜歡。
第五步:點(diǎn)擊“分析”可分析同行,查看它的所有采購商,這些都是你的潛在客戶。
最后是提單查看的功能,可以查看每筆交易的報(bào)關(guān)單
點(diǎn)擊立即挖掘,根據(jù)公司名全網(wǎng)抓取客戶的網(wǎng)站和郵箱、部分客戶可配到社交媒體,抓取姓名和職位。
省去手工開發(fā)時(shí)間,提高開發(fā)效率,當(dāng)然要跟您說清楚,這個(gè)就是代替您手工檢索郵箱的工作,一鍵全網(wǎng)抓取聯(lián)系方式,提高您的工作效率。